Altitude Marketing joins founder-led Unusual Group to accelerate growth and collaboration

Altitude Marketing has joined the growing Unusual Group, a founder-first collective designed to help independent agencies scale smarter while retaining control and culture.

Founded by Luke Tobin, who built and successfully exited the award-winning agency Digital Ethos, Unusual Group takes minority stakes in independent agencies, offering operational support, shared infrastructure, access to finance, and strategic guidance, all without compromising our founder independence.

For us, the decision to join was simple. Working with Luke and the Unusual Group team gives us access to expertise and insight we couldn’t easily get on our own. From operational advice to strategic guidance, the collective has already helped us implement changes that drive efficiency and open up new revenue streams.

Co-founder Tom Bates explains:

“Luke’s been there and done it. He understands the challenges of running and growing an agency. Joining Unusual Group gives us access to operational, financial, and strategic experts we can trust.”

Co-founder Laura King-Berry adds:

“It’s not just about making more money; it’s about building a business that works efficiently and scales sustainably. Being part of a network of like-minded founders gives us insights and collaborations we wouldn’t have on our own.”

Since joining, we’ve already begun collaborating with other agencies in the collective, sharing knowledge, learning from successes, and avoiding pitfalls. 

It’s clear that the founder-led collective model is a smarter way to grow, and we’re excited to see where this partnership takes us next.

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